![]() ![]() ![]() Only when negotiating entry into the World Trade Organization did China agree to American demands to allow the companies in. Multilevel marketing was officially denounced as an “economic cult,” and in 1998 the government banned all direct selling. Amway’s name in Chinese, an li, has entered the vernacular to mean to “promote heavily” or to “be brainwashed.”Īmway and others faced skepticism from the authorities nearly from the moment they entered the market in the early 1990s. Yet it has been dogged by accusations like those it has faced elsewhere.įormer Amway distributors have organized online to warn others of the company’s model. Amway has not been singled out in the campaign, and it has built an impressive brand here, operating gleaming showrooms in Beijing and elsewhere and sponsoring the Chinese Olympic team.
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